REESE Tactical
Product Design | Branding | Packaging
This was the first sub brand of Reese Towpower and probably my favorite project from concept to completion. My task was to come up with a trending new hi-end look/design for these 4 new parts.
This SEMA brochure shows the angles the product was photographed. This was a main part of the branding as well the dark green, black and silver color palette.
The collection
Pages from the digital catalog. Accessories were also available.
Instead of using a bunch of stickers giving the parts a 99¢ store look, we made a booklet. This 5.5" x 2.25" 16 page booklet has all the info the stickers do with a high-end look.
The packaging
The REESE Tactical line was introduced at SEMA 2018.
SEMA 2018